DIRECTOR, MONETIZATION (JAN 2014 – PRESENT)
In this role, I am responsible for running revenue planning and support strategy decisions related to ads on Smaato properties. I work with talented cross functional teams that have a large impact on company financial performance. This role comes with significant responsibility and interaction with senior management as well as considerable opportunity to add innovative ideas to a growing monetization organization.
The scope of my role includes:
- Analysis of mobile advertisers across non-guaranteed segments, and across key verticals, to drive insight and expose business opportunities;
- Understanding media supply, competitive and market insight to drive supply acquisition strategy
- Work with product, sales and business development to ensure revenue is on track as expected.